Story

Hello, my name is Srđan (pronounced like Ser-jahn), and I currently live in beautiful Croatia in Europe.

I love learning about the human body

This madness started in college, where I graduated in software engineering, but at the same time dove into medical textbooks on human physiology.

Since then, I've spent most of my working hours building software and a lot of my personal time researching bodybuilding, strength training, nutrition, and movement.

I love technology

Technology is rapidly changing our lives and supporting us in our fitness journeys.

Coaches from around the world are using social platforms to share their knowledge. New fitness apps, gadgets, and wearables are emerging daily.

There are so many tools and resources that can help us get stronger and healthier!

Why this website?

Every couple of days, sometimes a couple of times a day, I get very excited about a piece of training advice or a new gadget I've just stumbled upon, and I think to myself - everyone needs to know about this!!!

So I started this website as a playground where I'm figuring out how I can contribute to making humans stronger and healthier for life.